James Fryer


James is a proven entrepreneur with significant commercial success in a number of businesses he has founded.

The last business he co-founded, eve Sleep Plc, launched in February 2015, and quickly grew to become the UK’s number one direct to consumer sleep brand. Eve was voted as the number 1 UK start-up of 2016 before going public on the London Stock Exchange in May, 2017.

James has BSc in Environmental Biology and worked for a number of years in environmental consulting and energy management before becoming an entrepreneur.

He has a great passion for the natural world and believes the increasing global demand for food can be met while conserving important ecosystems.

Alexander Farthing


Alexander helped to launch and grow social impact business unforgettable.org into a national brand for those living with dementia and Alzheimer’s. Whilst there he specialized in B2B partnerships, business analytics, and product strategy.

He also founded one of the largest online Aquaculture communities which focuses on employing and empowering international Graduates.

Alexander holds a Masters in Sustainable Aquaculture, specializing in engineering, nutrition and chemical management.