CO-FOUNDER & CEO
James is a proven entrepreneur with significant commercial success in a number of businesses he has founded.
The last business he co-founded, eve Sleep Plc, launched in February 2015, and quickly grew to become the UK’s number one direct to consumer sleep brand. Eve was voted as the number 1 UK start-up of 2016 before going public on the London Stock Exchange in May, 2017.
James has BSc in Environmental Biology and worked for a number of years in environmental consulting and energy management before becoming an entrepreneur.
He has a great passion for the natural world and believes the increasing global demand for food can be met while conserving important ecosystems.